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Rice Purchase Procedure!

See how we adopt the Best Quality Rice Purchase procedure.
Our Quality Assurance Programme (QAP) starts from selection and procurement of finest quality raw paddy, as only best raw materials produce high quality products.

Our procurement procedure is significantly different from the rest of rice industries. Professional approach supported by a strong financial background are the key drivers in the whole process. Before the procurement of Paddy a complete survey of the whole area is conducted and a survey report is generated. The areas that show data supporting to healthy, disease free crop become the ultimate target of procurement. Initially five trucks from each location are procured. These are then run on pilot plant in order the get the information regarding quality and yield. The area that shows high quality rice with less broken %age and excellent cooking results bounded by high yield become the target of procurement. We purchase paddy both from direct farmers (Gate Purchase) as well as commission agents, but emphasis is given to the farmers in order to get more pure product. Each and every truck is analyzed, allowed if it qualifies the stringent quality parameters of Atlas Foods, other-wise rejected.

In case of procurement of rice, different suppliers are evaluated from different areas and a supplier evaluation form is generated as documentary evidence. The supplier who proves to be best in terms of quality, cost and commitment comes under the definition of approved supplier and hence we procure rice from approved suppliers.


Our organization owns imported silos having storage facility of 25,000 tons of paddy of any type. These are imported from GSI (USA) and serving their best intended purpose. Very effective and automatic temperature and humidity balance ensures good storage practice to avoid the product from damage and aflatoxin production. Routine tests are carried out in order to check the moisture level, humidity level and aflatoxin level (Through Elisa Kit Method) and are noted in monitoring log.
Our parboiling machinery is purely imported from India along with complete production technology. It is since 2010 that we are producing parboiled products in different varieties of the rices and cater various markets worldwide. Our group has foreseen proactively in 2010 that demand of the world is now shifting towards steaming technology where customer don’t need to wait whole year for aging of rice but only just couple of months. Steaming technology serves the purpose of aging where starch level of the rice is reduced which results in significant improvement in cooking and reduction in stickiness. These two parameters if controlled then rice is addressed as aged. Our group is equipped with complete steaming unit and producing premium quality steamed products particularly 1121 steamed rice.

Dryers are used to reduce the moisture level of the paddy in order to enhance the quality and shelf life of the product. There are 06 Column dryers in our group which dries 5000 bags of the paddy in one day. 04 Dryers are purely subjected to dry field paddy while two dries serves the purpose to dry parboiled paddy.

Dried paddy then passes through abrasive huskers which separate rice from husk. Husk is separated by pneumatic pressure and high mass rice heads toward paddy separators.

Pre-Cleaners installed in all our production facilities are of Buhler Make which ensures the separation of foreign impurities from raw un-processed rice.

De-stoners are critical control points in our production process as well as HACCP system. These are of Buhler make and give excellent results in separating stones from Un-processed rice.

Paddy separators separates any left over kernals of paddy from un-processed rice and forwards only product free from single grain of paddy in rice.

These machines process the rice on basis of width of the grain. All immature grains and other than rice grains get separated in this process step.

We have installed Buhler’s technology in this process too where imported whiteners separates bran from rice and makes the rice white from brown form.

It gives eye catching appeal to rice grain. After whitening the soft brushers of polishers enhances glitter of rice to desired Kett level (Polishing level) and makes the rice either double polished, silky touch and high silky product as per requirement of the customer.

Rotary sifters separate ¼ th grain of the rice from polished product.

Length Graders:
Group of length graders of different sizes serve the purpose to grade the rice on the basis of length. This process removes broken kernals of all types from the whole rice before it proceeds towards sorting process. We have facility to deliver the product from AGL starting from 6.5 mm till 8.50 mm with courtesy to these graders.

This equipment plays pivotal role in producing the appealed level of product. Optical technology of Color Sortex is critical control point in our Food Safety HACCP system. It removes damaged grains, color grains, colored material, green kernals and other impurities from final product.

Our group owns completely automatic packing facilities which packs rice from 500 grams till 40 Kg. We do pack one Ton Big bags too.

This equipment assures that final packed product shall free from any type of ferrous and non-ferrous metal from rice. This German make metal detectors detects metals from 01 kg to 20 Kg pack from online conveyor system.

Quality Policy:

"Rice is our obsession", "Quality our fascination and never ending improvement process our adaptation".

Atlas Foods with the grace of God and continuous strive for excellence in products and services made its presence felt in the industrial sector with in few years. Now after one and a half decade of continuous hard work and dedication, Atlas Foods has emerged as a company with versatile production capabilities supported by fully equipped Testing and R&D lab. With the due course of time Atlas Foods continuously made investments on developing infrastructure and adding state of the art machinery to bring precision and cosmetic value to their wide spectrum of rice products. During all these years the vision of Atlas Foods to get to the core of Processing and Nutrition of Rice has led the company to provide complete solutions from Combi Cleaner, De-Stoner, Paddy Separator, Polishing, Size-Grading, Color Sorting, & Packing of the Rice to leading Customers and Manufactures.

Presently Atlas Foods has polished professionals determined to achieve excellence individually and collectively. The sales department at Atlas Foods is vigorously in coordination with their clients for the continuous improvements in the existing and forth coming products.

Quality Assurance:

Quality is inherent part of our corporate culture with stringent quality procedure to adhere to cross our global facilities. Our company has been accredited with various quality certificates like ISO 9001:2000 and HACCP certified by UKAS England. We are proud to be the first rice company in Pakistan working on BRC (British Retail Consortium) while the certification like ISO: 22000 and SKAL international of Nether land for organic Basmati rice are in pipeline.

Right from procurement to delivery of rice to end customers, administration of Atlas Foods takes effective quality control measures to maintain desired characteristics in the product. We have our own fumigation chambers where rice is fumigated during storage and after final packing. This process is closely watched by highly trained and experienced personnel. Atlas Foods maintains most modern testing laboratory equipped with mini mills.

Detailed laboratory analysis form part of the routine control. Testing is regularly performed by our experienced and highly qualified analyzers right from raw rice to finished end product to ensure that product delivered to customer conforms to the given specifications. 
Our highly skilled QA personnel are trained by European rice & food experts. Under the expert management all employees do their work with full responsibility and maintain high quality standards during the production process.


Our objective is to maintain very high standards of hygiene and sanitation in works. Regular upgrade, maintenance of plant and machinery is done to enhance to enhance their productivity and retain process capability. We strive to supply rice that provides value for money and full satisfaction to customer by meeting his expectation of quality.

We seek satisfaction for our customers by making our products and services worthy of them through our commitment, teamwork and an efficient ever-improving quality management system

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